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	<title>Rob Hammond - a blog &#187; social media</title>
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		<title>How much brand equity do you place in twitter?</title>
		<link>http://rob-hammond.co.uk/how-much-brand-equity-do-you-place-in-twitter</link>
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		<pubDate>Tue, 03 Mar 2009 22:38:56 +0000</pubDate>
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The world has seemingly erupted in twitter hysteria over the last few months &#8211; resulting in parody on the Daily Show and widespread coverage in the mainstream media (also my favourite headline ever), everyone is talking about the little blue bird and its friendly fail whale. Reactions range from bemusement to ridicule and scaremongering, and [...]]]></description>
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