Rob Hammond

Just noticed this while searching for [digital camera] in Google UK. With &filter=0 and &num=100 I can see ~200 Amazon product results. Other ‘brands’ also seem to be getting large numbers of indented results, which seems odd for such a generic, highly competitive phrase.

Seems weird to me, especially with relation to the recent Vince “change” – anyone else seen this kind of behaviour?

Just came across a very interesting Google search result which used breadcrumb data in the URL area – shown in the screenshot below. Very interesting implications beyond just the display here – it proves that Google is reading and understanding breadcrumb data. Weirdly in both examples below, the page title structure reflects the breadcrumb structure quite closely.

If you’re not already using breadcrumbs in your website architecture, now’s the time to start adding them…